قراءة لمدة 1 دقيقة 2023 Arnheuser-Busch boycott

In 2023, several people began to boycott Arnheuser-Busch beers, mainly Bud Light.
Arnheuser-Bush is among the biggest breweries in the world, and Bud/Bud Light is very popular in the United States.
As a result, the issue is also called Bud Light fiasco.
Arnheuser-Bush wanted to attract younger people.
They ran an advertising campaign featuring Dylan Mulvaney.
Mulvaney is a transgender woman and a transgender activist.

During a festival, known as the March Madness, Mulvaney starred in an advertisement for Bud Light.
Many conservatives were against the video.
One of them was the singer Kid Rock, who also triggered a boycott.
As a result, the sales of Bud light fell between 11 and 26 percent.
The sale of all Arnheuser-Busch brands fell around 1%.